WOEHRLE PIROLA is an owner-run event and public relations agency with headquarters in Zurich and St. Moritz. For 20 years, we have been developing and implementing event and communication solutions for companies and organisations of different types and sizes.
The services we provide focus on events, promotions, public relations, marketing support and sponsoring. We know how to make a sensation of companies, brands and products, and how to communicate efficiently. Over 850 projects have positioned us as an experienced partner in this line of business.
Customer focus, professionalism and personal commitment form the core of our company’s philosophy. We consistently tailor our consulting and support services to the individual customer needs and requirements. Our outstandingly well trained and experienced staff guarantee continuous high quality in development and realization.
Long-term experience as a publicity and marketing manager in various national and international companies. Management, planning and realization of projects in the fields of product marketing, advertising, promotion, event marketing, sponsoring, sales promotion and direct marketing.
Specialized training as a marketing planner and marketing manager, work experience in the USA and in France. IGORA-Cooperative Society (Alusuisse-Lonza): marketing manager for Switzerland. Swiss Bank Corporation: advertising manager and assistant manager for market support in the Zurich area, the eastern part of Switzerland and the Ticino.
Founder, Managing Director and President of the Board of WOEHRLE PIROLA Marketing and Communication AG.
Project management in the fields of sponsorship, event and sports marketing, public relations.
Academia Engiadina, the International School of Tourism Management in Samedan (qualification as a tourism expert); work experience in the USA. Swiss Bank Corporation Zurich: project management in the fields of sponsorship and event marketing. Hotel Saratz, Pontresina: sales representative and quality standards trainer. WOEHRLE PIROLA Marketing and Communication AG: establishment and management of the branch office in St. Moritz.
Member of the Management of WOEHRLE PIROLA Marketing and Communication AG
Many years of specialist and management experience as an editor, a public relations consultant and a press spokeswoman with assignments at national and international companies, associations and organisations.
Studies of history, journalism, German philology and psychology at Giessen University with a Magister Artium (M.A.) degree. Job-related traineeships at daily newspapers, radio and PR agencies. Worked as an editor from 1994 to 1997, and as assistant editor-in-chief of the Mensch & Büro trade journal in Baden-Baden from 1998 to 1999. From 1999 to 2007 was head of publications and PR consultant for communication agencies in Zurich.
After the high school degree Géraldine Lützelschwab completed a Bachelor of Arts in Business & Economics at the University of Basel. At the same time she gained professional experience in sales, gastronomy and the financial sector. During her one-year internship at WOEHRLE PIROLA, Géraldine Lützelschwab was able to support the project management in events, marketing measures and public relations. Since 2019, she has taken full responsibility for own projects.
After completing a commercial apprenticeship and spending one year as an Au-Pair in the USA, Carolina Affolter worked as a customer consultant at Zurich Tourism. Currently she is studying at the International School of Tourism Management in Grisons to become a certified tourism specialist. As a part of her studies, Carolina Affolter completes her yearlong internship in the field of marketing as a project assistant at WOEHRLE PIROLA Events & Public Relations.
Flavia Cereghetti completed an internship in Human Resource Management at a financial institution as part of the commercial high school. After an intermediate year of traveling and gaining work experience in the textile industry and online communication, she began a bachelor's degree in economics with a focus on marketing and communications at the Lucerne University of Applied Sciences, which she completed in the summer of 2019. During her internship Flavia Cereghetti is supporting WOEHRLE PIROLA Events & Public Relations as a project assistant in the field of marketing.