At this year's Partner Conference 2023 in the Kursaal Bern, the focus was on exchanging ideas and sharing interesting, enjoyable and emotional moments. For the last time, the CEO opened the conference with a review of the past and current financial year. He handed the stage over to his successor, the new CEO of migrolino AG as of 1 October 2023, and warmly welcomed him to the migrolino family. The focus was also on the convenience market, food convenience and customers. The Awarding 2022 rounded off the day's varied programme by honouring outstanding achievements with awards. After a short breather, the migrolino Gala Night followed, which was accompanied by a live band. The focus of the evening was on a fitting farewell to the CEO and a delicious dinner. We ended the evening in a good mood at the bar.

WOEHRLE PIROLA was involved in the realisation and coordination of migrolino AG's partner conference for the 9th time. Among other things, the agency was responsible for the organisation of the event and the location search, and was in charge of registration and participant management. WOEHERLE PIROLA was also responsible for all areas of guest management, programme selection, catering, artist selection and booking.

The third Hospitality Summit is history and we are extremely proud of another successful edition. Together with HotellerieSuisse, the event was meticulously planned over the past 10 months and realised with great enthusiasm. Over 1400 participants, 80 speakers and 90 partners received valuable input from informative keynotes, exciting panel discussions and fascinating workshops over the course of two days. The rich programme was complemented by valuable networking opportunities, as well as outstanding culinary highlights and the award ceremony for Hotelier of the Year on Wednesday evening.

During the four days of preparation and two days of implementation, our five team members took around 558,902 steps. This means that we will soon not only be starting preparations for the Hospitality Summit 2024, but also the corresponding running training - we are looking forward to it!


SOCAR opened its first hydrogen filling station directly at the Grauholz Süd motorway service station in the canton of Bern on 9 June 2023. This milestone in sustainable mobility provided further impetus for energy-efficient and climate-friendly mobility. 

We supported SOCAR in the planning, organisation and implementation of the official opening of the hydrogen filling station. This included various interesting keynote speeches, which gave the 120 guests an insight into the topic. The guests also had the opportunity to admire the new filling station on site and experience the first refuelling of a hydrogen-powered truck live. The successful event was rounded off with a sumptuous aperitif.