With the motto «FEELS GIANT» the new Citan was front and center in the VAN EXPERIENCE 2021.
Various Sellers and their clients were invited to discover the new model, learn exciting insights from the MB Vans world and to enjoy an eventful day with bonfires and coffee in Seelisberg. The event also marked the first occasion for the new Sprinter 4x4 as well as the Citan to be driven in Switzerland.
Creating shared experiences and feeling great throughout the process - that was the goal of this year's Van Experience.
WOEHRLE PIROLA supervised the conception and organization of the Van Experience in close cooperation with the client. The agency was responsible for the evaluation of the location, the concept work as well as the coordination with suitable suppliers and partners, the overall organization, the handling of guests and supervised the implementation of the event on site.