From 20 - 28 January 2023, the 29th edition of the St. Moritz Gourmet Festival will already take place, under the motto "Middle Eastern Cuisine". As a prelude, the press conference was held on Thursday, October 27, 2022, at the beautiful Baur au Lac in Zurich. During the conference, the entire program and the 10 renowned guest chefs were presented to all journalists, directors, chefs of the partner hotels, sponsors and partners present. Alan Geaam came all the way from Paris to personally welcome the participants. During the press conference, the ticket sales were also announced, which started on Wednesday, November 2, 2022. The complete festival program as well as this year's tickets, can be found at

WOEHRLE PIROLA has been responsible for the overall organization and implementation of the St. Moritz Gourmet Festival for 20 years. In addition to the coordination and organization of the event, the agency is also responsible for the acquisition and sponsorship management, as well as for the realization and production of all advertising materials in the online and offline areas, ticketing and international media relations, including on-site support for journalists.

The B2 Hotel celebrates its 10th anniversary this year and started into the next decade with the anniversary event in October and around 200 guests in attendance.
At the B2 Hotel Zurich, past history can be experienced and new history is being written - as was the case at the anniversary event: Beat Caduff presented the new F&B concept, which was developed together with the B2 Hotel and will involve carefully selected local partners, with selected wines. The Flying Dinner put regular customers, neighbors, guests, suppliers, families and friends in the perfect mood for the innovations. Art, culture, design & lifestyle are underlined with the evening program. An anniversary event - completely in line with the philosophy of the B2 Hotel - because "B2" combines "Bookmark" and "Boutique" and stands for an unforgettable hotel experience that, like a good book, should always be remembered. 

In close cooperation with the client, WOEHRLE PIROLA took over the organization and coordination of the event. The agency's responsibilities included, among other things, the development of the content and the program, the coordination with suppliers and partners as well as the support of the artists and media representatives on site.

25. October 2022

Gramona Amuse Contest 2022

The "Gramona Amuse Contest Switzerland" took place for the fourth time this year. Under the motto "Zero Waste", the participating teams, composed of chefs and sommeliers, once again surprised the jury with ingenious concepts and equally creative and delicious amuse bouches. 

WOEHRLE PIROLA has supperted Smith & Smith with all of the PR work for the contest since 2019. Adriano Pirola also is part of the expert jury, which consists of various experts within gastronomy and hospitality, including Lisa Bader and Amanda Wassmer Bulgin as well as Andrin Willi, Antonio Colaianni and Richard Kägi.