Even before the worldwide premiere of the all-new Range Rover at the Paris Motor Show, JAGUAR Land Rover Schweiz AG invited clients to a select Swiss pre-premiere. In September, the new model was unveiled on a small scale, exclusively to Range Rover clients at three exceptional venues (Swiss plateau, Geneva and the Zurich area).
An entertaining presentation at the beginning of the event about the ingenuity and the design of the new car intensified the guests’ excitement concerning the fourth Range Rover generation. Following the unveiling, the doors of both cars were opened wide for a closer look and to allow guests to take a seat. Furthermore, the Range Rover clients had the pleasure of enjoying a delicious aperitif.
WOEHRLE PIROLA was in charge of the evaluation of the three locations, of the concept, and the organisation of the event. Furthermore, WOEHRLE PIROLA took care of the task of coordination between the locations, liaised with the different suppliers and the contact persons, and worked closely with JAGUAR Land Rover Schweiz AG. WOEHRLE PIROLA implemented the national event within three weeks.