In January 2011, the bank Julius Baer organized the second investment conference of the «Next Generation» series with the topical subject: Modification for a better world – are green investments sustainable? The renowned speakers at the conference went further into the question of whether so-called «planet investments» actually constitute a sustainable sphere of growth. An investment magazine reporting the contributions of the speakers and the Julius Baer Research Team was published on the occasion of the conference.
WOEHRLE PIROLA was in charge with assembling the layout, conceiving the design for the publication, and heading the project management of the first edition. In cooperation with the graphic designers, P. Roppel and M. Bader, and the specialists in computer graphics «Von-B-und-C», a modern and captivating concept was created. An appealing magazine was finally produced that became the talk of the world of finance and research.