In May 2015, the new quality petrol Velvet 98 was launched by SOCAR at the event hall StageOne in Zurich-Oerlikon. At the kick-off presentation, a brilliant laser show enthralled the 320 guests, among them employees of SOCAR Energy Switzerland and their petrol station partners. The newly offered advantages of Velvet 98 were demonstrated by impressive performances, followed by short lectures from different experts. Additionally, eventful product training sessions took place. At the subsequent gala evening, guests were spoilt with culinary delicacies during a festive dinner and savoured the end of this eventful day with live music.
WOEHRLE PIROLA was responsible for the concept, the planning, the organisation and the realization of the launch event. Exclusively for this event, WOEHRLE PIROLA produced a lavish and technically exceptional Clip in collaboration with EFEX GmbH. This creative and innovative project proposal highly convinced SOCAR and completed the visualization of this event.