This year’s Van Experience took on a new dimension as a roadshow across Switzerland for four days. Inviting car dealers and their customers to discover the new T-Class and all its product innovations, learn more exciting insights from the MB Vans world and to enjoy a memorable day, from the idyllic castle garden of the Chateau de Vullierens to the vibrant city of Zurich. The driving experiences were complemented by a beautiful location and wine tasting in Vullierens and by a wonderful urban setting and an interesting keynote to the future of electromobility in Zurich.
This year's Customer Service Day also took place at the picturesque Portes des Iris in Vullierens. A day full of exciting presentations and driving experiences was followed by a wonderful evening in the city of Lausanne. Allowing for the exchange amongst colleagues to be valued just as much as the learnings of the day.
WOEHRLE PIROLA supervised the conception and organization of the Van Experience in close cooperation with the client. The agency was responsible for the evaluation of the location, the conceptual work as well as the coordination with suitable suppliers and partners, the overall organization, the guest list and supervised the implementation on site.