On the occasion of the launch of the special edition Fiat 500 by Gucci in 2011, clients of Fiat and Gucci were invited to an exclusive event at the Kaufleuten in Zurich. During the cocktail event the CEO of the Fiat Group Automobiles Switzerland presented the special edition 500 by Gucci in a white and a black version and guest were able to view the first convertible version of this car. The Swiss TV presenter Annina Frey was in charge of the moderation.
Only one year later, the third Fiat Panda generation was launched. Prior to the public presentation of the Fiat New Panda at the International Motor Show in Geneva, Fiat dealers and invited guests were treated to an exclusive pre-launch event. In order to spread the message about the new Fiat Panda throughout Switzerland, Fiat decorated a locomotive in cooperation with the Swiss train company SBB. Keeping line with tradition, a naming ceremony was conducted for the locomotive before it started its journey on the railway network.
For both launch events, WOEHRLE PIROLA was responsible for the concept, the organization and the implementation of all activities. Together with designing companies the agency also realized the entire staging of the new products. In addition the agency organized various corporate events and Roadshows for the Fiat Group over several years.