On 12 July 2019 Intertabak AG presented the cigar highlight of the year at the Hotel Storchen in Zurich. Around 200 cigar enthusiasts dressed in elegant vintage wardrobe had the opportunity to enjoy the world novelty "Punch-Short de Punch" during the exclusive launch event. The summer evening in Zurich's old town was accompanied by jazzy music, small delicacies and fine cocktails. The unveiling of the "Punch-Short de Punch" by invited guests from Cuba was followed by another highlight: the auction of the unique humidor "Punch Supremos Edición Regional Suiza 2015".
In close cooperation with Intertabak AG, WOEHRLE PIROLA was responsible for the holistic conception, planning, organisation and implementation of the launch event.