In mid-June, the franchise partners of migrolino AG, who had been recognized for their outstanding performance, traveled to Oslo. The program on site offered a lot of variety: kayaking in front of the Oslo skyline, a visit to Holmenkollen, exciting lectures and a sailing tour through the fjords.

WOEHRLE PIROLA was commissioned by migrolino AG to design and implement the events.

In June 2022, the Van Experience took place for the first time in the form of a roadshow: Across Switzerland, from urban Zurich to the idyllic castle garden of the Chateau de Vullierens!

Over the course of four days, dealers and their customers in German- and French-speaking Switzerland were able to discover product innovations, learn exciting insights from the world of Mercedes-Benz Vans, and enjoy an eventful day. The driving experiences were complemented in French-speaking Switzerland with a unique location in the Portes des Iris and a wine tasting, and in Zurich with the urban location and an interesting impulse lecture on the future of electromobility. 

The Customer Service Day was also held this year in Western Switzerland at the picturesque Portes des Iris in Vullierens. A day full of exciting presentations and driving experiences was rounded off with a joint evening event right in the heart of Lausanne. 

WOEHRLE PIROLA supervised the conception and organization of the Van Experience in close cooperation with the client. The agency was responsible for the evaluation of the location, the concept work as well as the coordination with suitable suppliers and partners, the overall organization, the guest handling and the implementation on site.

This year, the annual migrolino award trip led to the enchanting winter world of Zermatt. In January, the franchise partners of migrolino AG, who were recognized for their extraordinary achievements from last year, were allowed to embark on the 4-day awarding journey. The focus was on shared experiences and socializing. The program offered exciting activities to choose from: from skiing and dog sledding to snowshoeing and making your own chocolate. The guests were spoiled with culinary delights in atmospheric locations around Zermatt and the trip ended with a joint gala dinner accompanied by a mentalist performance.

WOEHRLE PIROLA was commissioned by migrolino AG to carry out the conception and execution of the multi-day event this year. The agency was responsible for finding the location and activities, coordinating the various program items, selecting and booking artists, and finding give-aways.