White Turf St. Moritz

The White Turf St. Moritz is one of the sporting world’s most valued and socially attractive events in Switzerland. Visitors are guaranteed a fascinating experience in the magical landscape of the frozen lake of St. Moritz, while witnessing one the most important horse races of the European winter half-year. Year after year, the event draws over 35,000 spectators from all over the world.

WOEHRLE PIROLA has been the official press office of the St. Moritz Racing Association since the year 2000 and is thus responsible for the year round public relations and the international media activities for the White Turf. This includes writing the media releases in multiple languages and their international distribution as well as the support of up to 200 media representatives on-site every year.


Previous Project

VBZ: Eröffnung Tram­verbindung Hardbrücke

Next Project

St. Moritz Gourmet Festival

Client since 2000
Visitors/Year 35'000
Media releases/Year 8 – 10
Media respresentatives/Year 200