White Turf St. Moritz

The White Turf St. Moritz is one of the sporting world’s most valued and socially attractive events in Switzerland. Visitors are guaranteed a fascinating experience in the magical landscape of the frozen lake of St. Moritz, while witnessing one the most important horse races of the European winter half-year. Year after year, the event draws over 35,000 spectators from all over the world.

WOEHRLE PIROLA has been the official press office of the St. Moritz Racing Association from the year 2000 to 2019 and was responsible for the year round public relations and the international media activities for the White Turf. This included writing the media releases in multiple languages and their international distribution as well as the support of up to 200 media representatives on-site every year.


Previous Project

Renault Suisse SA –
Convention 2019

Next Project

Mercedes-Benz Schweiz AG – Schweizer Lancierung des „new Actros“

Client since 2000 – 2019
Visitors/Year 35'000
Media releases/Year 8 – 10
Media respresentatives/Year 200