LINDT celebrated the official opening of LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch 3,454 meters above sea level, together with the Jungfrau Railway and LINDT brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest LINDT chocolate, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made.
However, the highlight of the official opening was the tennis exhibition match between LINDT brand ambassador Roger Federer and American ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps.
WOEHRLE PIROLA was responsible for the entire event concept, the implementation and management of the event, in close collaboration with the global marketing manager retail of Lindt & Sprüngli, as well as the marketing division of the Jungfraubahnen. Besides the agency advised the client in the area of communications.
